The blogs were chosen from the hundreds that SalesCrunch regularly follows, based on the number of followers each blogger has on Twittter, and they wanted to recognize the success of each one in creating a wide social media following.
I love SalesCrunch, and I encourage you to check out the list for some great blogs.
Twitter is a great resource for your medical sales job search. I would love to have you follow me on Twitter – @salesrecruiter.
Knowing how to use social media effectively is a must in this job market. Twitter might not seem as critical as LinkedIn, but Kevin Kermes, from Career Attraction, has a great article about how two women used Twitter to get their jobs! Click here to read it:
Although times are tough for job seekers all over, it’s not as bad for medical sales candidates (with the exception of pharmaceutical sales reps) because of the largely “recession-proof” nature of the business. But, having said that, medical sales job seekers are still feeling the pinch. Because it’s such an attractive career area, many candidates are transitioning in and the overflow of displaced pharma reps are adding to it. All in all, it’s an employer’s market here, too. When there are thousands of applicants for jobs posted online, it’s virtually impossible to get noticed. But there are proven strategies you can use to take control and land the job. We started with Tip #1, Rethink Your Job Search, and today’s tip is:
Tip #2: Turn Social Media into Your Job Search’s Best Friend (not its worst enemy)
Online social networks are both underrated and often misused as a job search tool. Facebook and Twitter can be amazing avenues to network or follow job leads, but it’s easy to forget that socializing with your friends can lead to comments or pictures that will kill your chances when the hiring manager sees it. Sanitize your pages—you will be Googled.
But the Big Daddy of online networks, and the place you need to spend most of your time, is LinkedIn. You must be on LinkedIn, with a high-quality profile that includes a business-appropriate photo. (Career Confidential offers a LinkedIn Profile Tutorial for this.) There are over 70 million professionals on LinkedIn—that’s a lot of job leads. And, at least 80% of employers and recruiters use LinkedIn to look for potential hires. You can’t afford to miss this.
You can join LinkedIn groups specific to your field and learn tremendous amounts of vital information, make connections to grow your network, and make a name for yourself by joining discussions and contributing useful comments. Companies maintain pages that are invaluable when researching for your interview. Perhaps most importantly, you can get ahead of the job-searching crowd and find “hidden jobs” by contacting hiring managers directly on LinkedIn.
Here’s another tip for you to make the most of LinkedIn:
These days everyone is all a twitter about Twitter, or at least so it seems sometimes. LinkedIn is the steady-as-you-go business tool that doesn’t seem to be flashy and isn’t too concerned about attention. LinkedIn has been built on competency. Twitter has been more “faddish” in its appeal.
The question at hand is: which is better for the medical or health care sales job search?
My short answer is: LinkedIn is better, and the largest portion of your time on social media should definitely be spent there.
However, this isn’t quite fair to Twitter because this sends a message suggesting an inherent inferiority, which isn’t precisely the case. If you have a well-developed Twitter following, Twitter offers tremendously rapid capacity to reach a tremendously wide audience. Instantaneous communication can be pretty attractive when the communication is an opportunity, or when you want to reach hiring managers quickly. With Twitter, you can follow recruiters, hiring managers, and others who could be helpful to your career. When they tweet about job leads, you’ll be right there.
But when I say LinkedIn is better, it’s because most job searches eventually require digging into skills, experience, cultural background, work ethic, education, and other points. Because of LinkedIn’s well-developed professional profile area, contact management capacity, professional groups, and tools keeping members tuned to their network members’ career changes, needs, plans, and development, it provides a great advantage that more often can approach the demands of a hiring decision. (Having your own well-developed LinkedIn profile can be invaluable here.) Because of this demand, Twitter will not normally carry the job search across the finish line, but particularly for more junior roles, Twitter can be a tremendous lead-generating tool.
In the end, Twitter and LinkedIn can both have a place in your job search, but if your time is limited, choose LinkedIn.
Twitter is one of those social media sites that might surprise you. On the surface, it seems frivolous—do you really need to read all those Tweets about the smallest daily details of life? But if you dig a little deeper, you’ll realize just how powerful Twitter can be for your medical sales or health care sales career, if you learn to use it.
Twitter can be great for tweeting about what you’re doing, but even better for following what others are doing—if you’re following the right people. Following the ones who can be the most useful and relevant to your career success right now is a tremendous opportunity you should not let slip by. Ultimately, Twitter is about communicating and connecting. The more you do, the more you’ll learn things that will be useful to you in your career.
If you’re in marketing, you must use Twitter—it’s cutting edge. Both for your own tweets and for seeing what’s up with your competition.
If you’re in sales, it becomes a little less “must do,” but still pretty good. Are your customers out there? How about your competitors? Better keep up.
If you’re in the job search, you’re back to making Twitter participation a top priority on your to-do list. You can follow recruiters, hiring managers, career coaches, and others who can lead you to job prospects and give you the edge over other candidates. You can also follow companies to keep up with the latest. Twitter is a great job search tool.
So how do you find the people you need to follow? Twitter can be difficult to use for searches, but you can find ancillary software/models like Twellow and Twitter Search, and learn how to search. Here’s a place to start: a list of the top 25 Recruiters on Twitter.
As always, be a good participant and interact with professionalism. Tweet about things that are useful to others, help other people find jobs if you can, and take care to avoid negativity that can haunt you later.
If you want to build your personal brand, establish an online presence, and be in the right place at the right time for your job search, then you have to utilize social media. The big 3 social media sites are LinkedIn, Twitter, and Facebook. While LinkedIn is focused more fully on business, and Facebook leans toward the social, Twitter lands somewhere in the middle. Nearly 75 million people visited Twitter in January 2010.
Twitter relies on “tweets,” which are posts of 140 characters or less. They’re short, but frequent. Life moves fast on Twitter. But then, the world moves fast and this is a way to keep up. And yes, while some tweets are huge time-wasters (some of us don’t want to know what someone else had for breakfast), there’s quite a bit of useful information you can gain from following the right people. It’s both a way to research and a way to network. You can follow companies, customers, suppliers, vendors, industry experts, and recruiters who post jobs (there’s even a Top 25 Recruiters on Twitter list–anyone who’s going to be useful for you. You’ll be able to keep up-to-the minute current. And then you can be useful yourself–pass along job leads, industry info, or the great book you just read. Any help or advice you can provide your contacts is a nice way to contribute.
You can ask questions, find people, and make contacts. Look for people to follow on www.twellow.com. You can search medical device, laboratory, surgical, diagnostics, clinical, molecular…you get the drift. You can search for any keywords that matter to you at search.twitter.com.
There are all kinds of ways to use Twitter for your job search. More and more companies are getting involved, and 75 million people means you ought to be able to find a job lead or two. You can put your elevator pitch in your bio, and provide links to your resume, LinkedIn page, or anything else that’s cool about you. Check out my Top 10 Twitter Tips for Medical and Laboratory Sales Reps for more tips on how to use Twitter for your job search.
The point is: Twitter is a fantastic networking tool. And networking is critical to the success of your job search and your long-term career.
Set up your bio on Twitter today. Need more help? Check out Mashable.com’s Twitter Guide Book.
Online social media is a fantastic tool for job hunting. The Big 3 (LinkedIn, Facebook, and Twitter) each have their own unique style that you can
utilize in different ways for your job search. But while you’re working these sites to land the perfect medical sales job, employers and recruiters are looking for you, too. And if you get their attention in the early stages of the job interview process, they’re going to be actively searching for more details about you. According to one survey, 70% of hiring managers and recruiters have rejected an applicant based on what they found online. Have you Googled your name lately to see what they’ll find out about you?
You can manage your online identity to control your reputation and your image in the job market in these 5 ways:
- LinkedIn: Take the time to set up a professional LinkedIn profile, join some groups, and get active. LinkedIn is the primary business networking site for professionals. It’s a tremendously powerful resource for you to research companies, keep tabs on the hidden job market, and contact hiring managers about jobs. A well-crafted LinkedIn profile will showcase your job history, your skills, and your recommendations.
- Facebook: Although this can be a great, casual place to network socially, it’s important that you don’t get too comfortable. No trashy pictures, bad language, or any controversial religious/political comments. It’s still a public forum, and you really don’t know who might end up seeing something you’ve said, even if you’re trying to be careful of your privacy.
- Twitter: Twitter is a terrific place to be in the conversation on just about anything. Again, watch what you say. Keep it professional. Ask questions, and try to help others. An employer will be impressed with someone who’s engaged and relevant.
- Show up in unexpected places: In addition to interacting on the social sites, think about writing a guest post for a relevant blog, or start your own. Comment on other writers’ articles with something of value. Think about contributing to medical/healthcare/laboratory presentations at conferences. Newsletters or other publications aimed at laboratory work, medical device, or other health care industry areas would be great.
- Be consistent: Get a professional photo (it doesn’t have to be professionally done; it should just be a formal, businesslike pose) and use that photo every time a photo is called for. Make sure your name is consistently written so that it shows up in a search.
Ultimately, you decide how people will see you. Since you know they’ll be looking, be proactive. Make sure they see the confident, competent professional they want to hire.
Jason from The Talent Buzz posted this January 11. I love Twitter, and it’s an honor to be included with the other great recruiters on this list. Thanks, Jason!
It’s hard to believe it has been almost 2 years since my first tweet. Since then I’ve had the opportunity to meet a lot of great people inside and outside of my industry and profession, and publish a few blog posts on the topic. A few examples include:
- Using Twitter to Recruit, Find a Job, or Network
- Using Twitter to Network and Find a Job
- Recruiting, Social Media, and Friends. Twitter Rocks!
Looking back the growth of twitter has been astounding. In April of 2009, there were 1.5 billion tweets. 9 months later (as I write this) there are 7.6 billion tweets and counting.
Last February (2009) there were 900 profiles with the word “recruiter”. Fast forward 2 months to April and it grew to 3,900. Today there are 10,372! There are also over 15,000 social media “experts” in case you hadn’t heard…
So with over 10,000 people with the word recruiter in their profile, who should you follow?
I would start with the 25 most influential recruiters on twitter, according to wefollow. They include:
- Shally Steckerl – @shally
- Irina Shamaeva – @braingain
- Glen Cathey – @BooleanBlackBlt
- AIRS – @AIRSTraining
- Steven Rothberg – @StevenRothberg
- Jennifer McClure – @CincyRecruiter
- Jerry Albright – @Jerry_Albright
- Geoff Peterson – @GeoffPeterson
- Stephanie Lloyd – @StephanieALloyd
- Paul DeBettignies – @MNHeadhunter
- Craig Fisher – @Fishdogs
- Michael Long – @theredrecruiter
- Ryan Leary – @ryanleary
- Jim Durbin – @smheadhunter
- Shannon Myers – @slcmyers
- Sarah Peacey – @RecruitingTruth
- Nikki G – @Recruitnik
- Todd Kmiec – @toddkmiec
- Dawn Mular – @DMular
- Jeff Lipschultz – @JLipschultz
- Rick Deare – @RickDeare
- Peggy McKee – @salesrecruiter
- Bruce – @RecruiterBruce
- David Graziano – @DavidGraziano
- Darryl Dioso – @DarrylRMSG
Sure, one could argue the other 9,000 recruiters haven’t registered their profile on wefollow (that’s their fault) or have chosen a different tag than recruiter. Either way, you’ll be in great company with these 25 tweeps.
Check out Jason’s great Twitter Tips on the Talent Buzz!
I cruised through Twitter and looked up all the exhibiting companies at the AACC (American Association of Clinical Chemistry) and found the ones that were represented on Twitter.
If you were not included on this list or there is something missing from your listing, don’t worry. We want to include you and/or feature you correctly. Just email me for additions and/or modifications to current listings. Please also follow me on Twitter. @salesrecruiter
1. Affymetrix @Affymetrix
2. Agilent Technologies @Agilent
3. AutoGenomics @AutoGenomics
4. Beckman Coulter, Inc. @beckmancoulter
5. bioMerieux @biomerieux
6. Bio-Rad Laboratories @Bio_Rad
7. EMD Chemicals, Inc. @EMD_Chemicals
8. Illumina @illuminainfo
9. Invitrogen @GIBCO
10. Labconco Corporation @Labconco
11. Luminex Corporation @luminex
12. Millipore Corporation @karenbradbury Corp Comm Specialist
13. Miltenyi Biotec, Inc. @miltenyibiotec
14. Thermo Scientific @nitonxrf
15. Whatman, Part of GE Healthcare @GEHealthcare (not specific for Whatman)
16. The American Assocation for Clinical Chemistry @_AACC
I would have expected Siemens, Abbott, and some of the other big guys to have a presence….
Some are really active, some not at all. If I missed your company, comment and let me know.
Want to follow all of them? Do it quickly and easily with Ninjafollow.com.
After typing in your Twitter username and password, write in the experts’ Twitter usernames into the correct field, making sure to separate each with a comma, and then click ”Ninja Follow!”
NinjaFollow will attempt to add these experts to your Twitter account (100 people at a time) letting you know whether each has been added successfully or whether you are already following them.
I have gone ahead and made it easier for you to follow all of them by putting together the comma-separated lists for you to copy, paste and edit in the appropriate field at NinjaFollow.com:
Here’s one from January:
Shane Gibson is an internationally known trainer, coach, and motivational speaker in the area of sales performance, and is the author of Closing Bigger: The Field Guide to Closing Bigger Deals. His credentials are too many to list, so here’s the link to his bio. His recent blog post (Ten Twitter Tips and Sales and Business Gurus) listed people he thinks it’s important to follow on Twitter (one of them is yours truly), and a really helpful set of tips for how to use Twitter.
Twitter is blogging in 140 characters or less. You can follow and be followed, and find out what the rest of the world is doing. It’s a way to network and a way to research. If you’re not on it already, you’ve got to get with the program. In the spirit of Shane’s article, I’ve decided to put up my own list of Top Ten Twitter Tips for Medical and Laboratory Sales Reps. And pharmaceutical sales reps, clinical diagnostics sales reps, hospital equipment sales reps, surgical supplies sales reps, pathology sales reps, imaging sales reps, biotechnology sales reps, genetic research sales reps, medical device sales reps…..
1) Use your name, or a name that makes sense with your business. Unless your twitter account isn’t a business tool for you…then you can do whatever you want.
2) Use http://www.twellow.com/ to find the people that are like you or are in your space. So, I searched medical, laboratory, molecular, pcr, diagnostics, clinical laboratory, and others like these….
who should you search for??
4) Follow anyone who looks like your clients, your suppliers, your vendors or your experts. And, follow anyone who has something of interest to you….I follow a lot of internet marketing specialists – not related to me, but of interest and useful.
5) Don’t spend too much time on Twitter. You can literally Twitter the day away. I suggest a short time every day. Like anything you do, make sure that the value that you receive is worth the time that you invest in it.
6) Ask questions on Twitter – someone on there knows the answer. About everything. No kidding.
7) Don’t forget to talk about your work. That’s what we want to hear about….not really what you are having for dinner (unless it is really interesting). We want to hear about the conferences you attend, the talks that you hear, the books that you read, the mentors that you love, the vendors that you hate, the articles and blogs that you could not live without, and we want to know what you do so that we can recommend others to you!
Be consistent – at least 10 posts a week or you aren’t a real Twit.
9) Learn the code. The “at sign” (this guy: “ @ “). Use it when you want to send a public message (called a “reply”) to a specific person. If you sent “@salesrecruiter : testing Twitter” it would reach me AND it would show up in my “Replies” tab (near the top of your profile page…on the right. Check here whenever you sign in to Twitter; it’s where people send replies or public messages specifically to you. (Note: if you send a reply message, make sure that you don’t add punctuation right after the name. “ @salesrecruiter “ will reach me. “ @salesrecruiter: “ (note colon) would not.
10) Follow me @salesrecruiter