Listen to this audio of my interview with Chris Gordon and how he used social media to generate business in clinical diagnostics.
Chris is at Roche Diagnostics (previously at Ventana). He’s been involved with everything from the technical running of instrumentation to corporate accounts to regional sales management.
This audio has Chris talking about how he’s encouraging his sales reps to include social media in their sales arsenal to get in front of the C-suite level and boost sales.
Click on the bar below to listen:
Enjoy! (Thanks, Chris!)