Your medical sales cover letter must be attention-getting and company-specific. Hiring managers who read your cover letter must feel you wrote your cover letter for them only. This is your official introduction to this company.
Generic cover letters will not do. You must write your cover letter to the company and to the position you want. Remember, your cover letter is supposed to get medical sales hiring managers to want to learn more about you, and what you can do for their company.
Use these tips to write a great cover letter:
- Personalize your cover letter. It takes some time, but it will be time well spent to show hiring managers cover letters and resumes that are geared toward them. Don’t have your first impression be one that shows you don’t care enough about the company to research it.
- Research, research, research! Why are you applying for a job with this particular company? What do you have to offer them? Make your cover letter addressed to someone, not “to whom it may concern.” All the research you do will not go to waste, especially if you are invited to interview.
- The hook of your cover letter should be your medical sales experience. Grab their attention by summing up their need, and how you can fill it. Don’t just cut and paste from your resume. Summarize it, point them to highlights in it, or mention one or two of your most impressive accomplishments.
- Get inspired by their job opening information. Summarize their terms and requirements in your own words to show how well you’ll fit.
- Quantify your medical sales with real numbers, dollars, and percentages. Don’t oversell yourself or exaggerate. Remember, you’ll have to back them up in an interview.
- Be polite, be quick, and professional.
- Spell check and check again. The smallest error will reflect poorly. Sometimes other eyes can see things you don’t, so get another opinion as well.
In closing your cover letter, leave them invigorated with a call to action. Give them a next step, like your phone number to call, or a time in the future you’ll follow up with a call.
If you are sending your resume by email, then your cover letter IS the body of the email….never an attachment.
For more detailed tips and guidance, see Career Confidential’s free Cover Letter download.
No matter what your medical sales specialty and no matter how long you’ve been in medical sales, you’ve got to have a special resume that pops, begs to be read, brags sufficiently, and can’t be put down by hiring managers. Otherwise, how good are you at sales if you can’t sell yourself?
Your medical sales resume is more than just a chronological list of your career history. It is your salesmanship on trial.
Follow these tips to make sure your resume reflects your ability to sell:
- Brainstorm your skills and accomplishments in your medical sales specialty. Don’t leave anything out no matter how small you think it is. You can always cross out or change anything throughout this process.
- Develop a strong objective statement that includes the job you want and why you’d be great at it. Objective statements are so important to communicating to hiring managers how you’ll fit in with their company and help them accomplish their goals. Think of your objective statement as an extremely abbreviated cover letter. (Pretend they won’t read your cover letter…what is most important for you to communicate about your value for this job?)
- Use your brainstorm list to create bullet points detailing your career accomplishments that reflect your ability to sell—don’t embellish or minimize.
- Quantify your accomplishments—don’t just tell what you did, tell what your accomplishments did for companies. Sell yourself by detailing the numbers and statistics that matter to medical sales hiring managers. How much have you sold of what? What was the increase in sales from your work? Where did you rank out of how many on your team, or in your company? How many new customers did you bring in? Your resume should be packed with this kind of information.
If your resume consistently gets you calls for interviews, great. If not, make it stronger using these tips. If you know you need more direction and coaching (along with samples and a perfect selling resume template), check out Career Confidential’s Extreme Resume Makeover Kit. It’s the fastest and easiest way to make sure your resume reflects today’s best practices in medical sales resumes and gets you interviews.