Clinical Lab Sales Strategy: Personalized Sales
Peter Francis, President of Clinical Laboratory Sales Training, has an outstanding article for laboratory sales reps in the Medical Laboratory Observer’s August magazine: Personalize your lab’s outreach selling strategy, inside and out.
Personalizing your sales process will shoot you past the barrier between "good" and "great."
He offers some great insights into the sales process, and leads you through the how’s and the why’s of personalizing your customer relationships to boost your sales and gain new accounts (even those who aren’t having issues with their current suppliers).
You’ll learn the process of creating a strong business rapport through what are actually very simple ways to make your customer feel important on a personal level and not just like another account.
Written by Peggy McKee - the medical sales recruiter
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