What training should the medical laboratory provide for sales reps?
February 24, 2011 · Posted in Clinical Diagnostics, For Sales Managers, HealthCare Sales, HealthCare Sales Jobs, Laboratory Sales, Laboratory Sales Recruitment, Medical Sales, Medical Sales Recruiting, Medical Sales Recruitment, Research Products
In the clinical lab service/sales arena, what are the training needs? Should sales training be provided for laboratory sales reps, or are labs better off hiring sales reps with experience?
In this interview with Peter Francis, President and Senior Trainer of Clinical Laboratory Sales Training out of Baltimore, Peter discusses:
- factors and issues surrounding hiring and/or training lab sales reps
- the Law of First Knowledge
- what effect sales training has on long-term motivation and performance
Listen to the interview here:
In previous interviews, Peter discusses when clinical labs should hire sales reps, and when labs should consider hiring sales managers. I am so happy to have been able to interview Peter and share his insight on these issues with you.
Thanks, Peter!
Written by Peggy McKee - the medical sales recruiter
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