Pharmaceutical Sales Reps: Dinosaurs?
February 17, 2010 · Posted in HealthCare Sales, HealthCare Sales Jobs, Medical Sales, Medical Sales Recruiting, Medical Sales Recruitment, Pharmaceutical Sales, Pharmaceutical Sales Recruitment
What do you think? Will pharma sales reps have a strong role in the medical sales industry in the future, or will the shrinking job market for pharma sales reps make them an endangered species?
(PHC Consulting commissioned this cartoon–we’d love for you to pass it on, but we want credit if you do.)
Written by Peggy McKee - the medical sales recruiter
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Well, we did this to ourselves. We let corporate dictate bland, boring sales scripts, which we slavishly followed. We failed to help docs get an important job done. And, we didn’t bother knowing enough about the patients who might benefit from our wares.
Our lack of courage and innovation brought us here. Fortunately, this awareness means we can summon the heroism to become vital to the healthcare system, once again.
I’m taking charge!
How about you?