5 Reasons to Use LinkedIn–Even If You’re Already Employed
Many people think that LinkedIn, a professional networking site, is only for those who are searching for jobs. So if you are someone who already has a job, there’s no use in posting resumes and recommendations, right? Wrong.
It’s a misconception that LinkedIn is only for those who are actively looking for employment. The true purpose of this site is not just to function as a resume depository–it is, above all else, a place for people to network. Networking is a valuable tool, regardless of employment.
LinkedIn is not even just a networking tool…it’s a resource center. There’s a Q&A feature which allows questions to be posted for other people in the industry to answer. A publicly posted question can yield valuable insights and allow the user to get in touch with other experts in the field. Groups that link individuals from the same industry are easily created and managed. Easier access to information is a welcome resource even for those who are employed, and it can be invaluable to someone in medical sales, laboratory sales, clinical diagnostics sales, medical device sales, pharmaceutical sales, or other healthcare sales.
In addition, the networking and resource opportunities available on LinkedIn can provide information about competitors that can enhance an existing business opportunity, and give you an edge in your career. Network updates can give you details about how other businesses are working and allow you to adjust your strategies accordingly. This kind of industry information can be a huge benefit to medical sales management, marketing, or sales reps.
LinkedIn is an important resource for employers, too. If you’re in human resources or run your own company, you can use the site to check up on potential employees. Through the simple act of checking a profile or virtual resume, you can get a glimpse into the capabilities and track record of a person.
One of the most invaluable features of LinkedIn is its ability to show recommendations, which allows employed people to see if a potential supplier, partner, or employee is worth dealing with. Wouldn’t you always rather work with someone who was recommended than work with someone you know nothing about?
If you don’t already have a LinkedIn profile, you need to get one now so that you can have access to all the opportunities available. Need help? Click here for a LinkedIn Profile Tutorial to find out how to set up your profile, choose connections, create contacts, and get great recommendations.
Written by Peggy McKee - the medical sales recruiter
Get top medical sales candidates at PHC Consulting
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Peggy, another great article of useful information to medical sales representatives. I think your point about keeping a thumb on competition as a reason for using LinkedIn is particularly important.
A complimentary article which any medical device sales representative might find valuable is a new series entitled “Things You May Not Know About Your Medical Sales Recruiter”. This blog may be accessed at http://www.gorillamedicalsales.com/blog
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