Medical Device Sales Managers: Selling Power Discusses CRM Trends….
February 20, 2009 · Posted in Clinical Diagnostics, For Sales Managers, HealthCare Sales, HealthCare Sales Jobs, Imaging Sales, Laboratory Sales, Medical Device Sales, Medical Sales, Medical Sales Recruiting, Pathology Sales Jobs, Pharmaceutical Sales
What is a CRM?
CRM (customer relationship management) is an information industry term for methodologies, software, and usually Internet capabilities that help companies manage customer relationships in an organized way.
Some of the many benefits it offers are: (1) it enables marketing departments to identify and target customers, manage campaigns, and generate quality leads; (2) it streamlines information and processes for sales and accounting to more easily share information; (3) it’s a database tool for individualizing relationships with customers, keeping track of needs, spending, and service. All in one easily accessible system.
Most of my clients are using Salesforce.com for a CRM or a home brew Oracle system. A quality company will invest in this type of software. This may be a good question to ask in an interview.
Selling Power magazine recently ran an article on 8 Trends That Are Driving CRM’s Future that will be valuable reading for any sales manager in medical sales, laboratory sales, biotechnology sales, pharmaceutical sales, clinical diagnostics sales, hospital equipment sales, surgical supplies sales, imaging sales, pathology sales, DNA products sales, cellular and molecular products sales, and medical device sales.
Written by Peggy McKee - the medical sales recruiter
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