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Who’s the most effective in pharmaceutical sales force? Pfizer.

January 7, 2009 · Posted in For Sales Managers, HealthCare Sales, HealthCare Sales Jobs, Medical Sales, Medical Sales Recruiting, Pharmaceutical Sales, Sales Advice 

I found a great article for you from www.pharmalive.com:  Pfizer Again Tops Annual “Most Effective” Sales Force Ranking.  It’s the results of a study by GfK Market Measures, who surveyed more than 800 physicians across 12 specialties.  Rankings of specific companies show that pharmaceutical sales reps from Pfizer are #1 with physicians, followed by Merck, AztraZeneca, GSK, Eli Lilly, and Novartis.  (See a detailed discussion from ZAMP Bionews.)

What makes these medical sales reps so successful?  Besides “positive professional attributes,” physicians cited these needs from representatives:  product information, research data/clinical literature, educational materials, cost information, and knowledgeable reps who can answer questions. Interesting.



Written by Peggy McKee - the medical sales recruiter
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