Who’s the most effective in pharmaceutical sales force? Pfizer.
I found a great article for you from www.pharmalive.com: Pfizer Again Tops Annual “Most Effective” Sales Force Ranking. It’s the results of a study by GfK Market Measures, who surveyed more than 800 physicians across 12 specialties. Rankings of specific companies show that pharmaceutical sales reps from Pfizer are #1 with physicians, followed by Merck, AztraZeneca, GSK, Eli Lilly, and Novartis. (See a detailed discussion from ZAMP Bionews.)
What makes these medical sales reps so successful? Besides “positive professional attributes,” physicians cited these needs from representatives: product information, research data/clinical literature, educational materials, cost information, and knowledgeable reps who can answer questions. Interesting.
Written by Peggy McKee - the medical sales recruiter
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