Age Discrimination: McCain was too old!
Not in years but in attitude, energy, and communication style.
Okay – I am sure that I am going to step on some toes here but….I think McCain lost the election because he is “old”. Why do I say this? His platform, knowledge, integrity, and experience were much stronger but he failed to deliver the message because he is uncomfortable with technology, publicity and this new age of communication that we are now in.
He had an opportunity to be on the O’Reilly show at the exact same time that Barack had his “payday” on the TV. He declined. Why? My guess: he was tired! Campaigning is rough work and he made a poor decision due to to his energy level. Of course, he didn’t let the young “whipper snapper” go on for him, how could he trust her…better to just decline. She was good enough to cause his ratings to turn and head north, but not good enough to trust with the “fresh new piece of humanity”.
Older candidates think that their incredible wisdom and experience is soooo valuable. (and they do think they are worth more money and they don’t want to travel as much and they are often resistant to change and Web 2.0). But if you can’t communicate that wisdom and experience in a format that people listen to – it is useless. In the case of the presidential elections, McCain was weak using the communication tools and Obama was super strong using the tools. This happens in interviews all the time. What can we learn from this? Embrace technology, embrace all styles of communication, and make sure you have enough Red Bull to get through the work of it. And remember that others feel the way I do, so be quick to show you aren’t like the rest of the aged.
Peggy
(aging rapidly in Texas)
To do items for those of you who feel aged:
Learn LinkedIn
Send a picture through email
Send someone a link to a great article (maybe this one)
Figure out Blogs
Get a blackberry
Use IM (instant messenger)
Set up an e-newsletter
Explore all of the Web 2.0 tools
Spend time with someone that is informed on technology changes….
Am I the only one that feels this way? Do you agree? Disagree?
Tell me about it in the comments.
Written by Peggy McKee - the medical sales recruiter
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