How to Work a Tradeshow
I had a candidate call me and ask for advice on how to work a tradeshow. He’s looking for a job, and exploring many avenues. He’s already ahead of the game by having a plan, but here’s my advice:
Before the show:
Send out an e-mail to all of your contacts, letting them know what’s going on, that you’ll be at the tradeshow, and that you’re looking for contacts and opportunities. Be specific in what you’re looking for…a sales/marketing/management job in medical sales, laboratory sales, pharmaceutical sales, clinical diagnostics, hospital equipment sales, medical supplies sales, medical device sales, imaging sales, pathology sales, biotechnology sales, cellular or molecular products sales, DNA research sales, etc.
Use your online social networks(LinkedIn, Facebook, Twitter). Let people know that you’ll be there, and be willing to help other people out too, by passing on information to help them.
Set goals. Set a specific number for resumes to send out, a certain number of meaningful conversations to have, and plan to reconnect with ___ people. Use your network.
At the show, make your time count:
Dress the part. Dress for the job you want, and have the manners and social skills to go with it.
Go early, stay late. This is your focus for today. Don’t need to be somewhere else.
Ask for help. Walk up to the exhibit of a company you’re interested in and ask what their role in the company is. If they are unwilling or unable to help you, ask who you should talk to if you’re looking for an opportunity.
When you do meet the decision-maker, introduce yourself, don’t interrupt, and be clear. Use your “elevator pitch”. ”My name is _______________, and I find myself in the uncomfortable position of being out of a job, and I am looking for an opportunity as an XYZ, and I think your company, ABC, could really utilize my skill set.” Short and sweet. Remember…you’re putting him on the spot, and he has things to do. If he asks for your resume, have it ready. Wait to see if he follows up. Ask for business cards. Follow up with e-mails that include your resume and a CLEAR message: “I am looking for __________. If you are interested, please call me. If you’re not, do you know anyone who is? Feel free to forward my information to them. Or, give me the contact information and I will take care of that.”
Don’t be afraid to follow up more than once. That second or third follow up can be the one that gets you the job. Be patient but persistent.
Watch the video for more information, and let me know what you think.
Good luck.
Written by Peggy McKee - the medical sales recruiter
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[...] often haven’t learned the rules of the game yet. I have some information in a video on How to Work a Tradeshow that could easily be applied to position fairs. One thing to remember: if you’re looking [...]
[...] often haven’t learned the rules of the game yet. I have some information in a episode on How to Work a Tradeshow that could easily be applied to job fairs. One thing to remember: if you are looking for work [...]
[...] haven’t learned the rules of the game yet. I have some information in a movie scene on How to Work a Tradeshow that could easily be applied to position fairs. One thing to remember: if you’re looking [...]
[...] haven’t learned the rules of the game yet. I have some information in a movie scene on How to Work a Tradeshow that could easily be applied to job fairs. One thing to remember: if you’re looking for [...]
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[...] haven’t learned the rules of the game yet. I have some information in a movie scene on How to Work a Tradeshow that could easily be applied to career opportunity fairs. One thing to remember: if you are [...]
[...] often haven’t learned the rules of the game yet. I have some information in a video on How to Work a Tradeshow that could easily be applied to career opportunity fairs. One thing to remember: if you are [...]
[...] often haven’t learned the rules of the game yet. I have some information in a video on How to Work a Tradeshow that could easily be applied to job fairs. One thing to remember: if you are looking for work [...]
This is a very well thought out overview. The advice of follow up and persistence are best because so many people are just looking to get hired on the spot and usually give up.
[...] Attend industry-specific conferences. Better yet, speak at [...]