Shift happens…we have to change the way we think, work, etc.
Below is a video that shows the amazing impact of the internet and technology. When I watch it, I think that to be competitive in today and tomorrow’s market, every business person has to embrace technology and try to fashion their business, products and marketing to meet and exceed the expectations of the generations to come. And they will be using video, internet, social networks, etc. They will have grown up with it. What does this mean? At least provide the opportunity for your customers to find you on the web (and no – a website is not enough), provide the opportunity for customers (and potential customers) to communicate without picking up the phone or writing a letter, provide your information so that others can understand it, and put your message in several different formats. And if you can’t see your product and how it fits in the “Star Trek” age, then it probably doesn’t fit there. For instance, if your product requires an interaction that won’t adapt to the internet, that may not be a good sign. Just my thoughts. Do you have any examples of how your companies are working to meet this shift? I am all ears (or eyes).
Written by Peggy McKee - the medical sales recruiter
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Dear Peggy,
My partner (Aaron Bartels) e-mailed me to say you two had traded youtube connections and that you were willing to post to your blog our movie trailer video in support of the book Topgrading for Sales.
The video can be found here on our home page — http://www.topgradingforsales.com or I can send you the actual HTML string to embed in your blog if that’s easier.
Aaron also mentioned that you were willing to do a book review. Please let me know your mailing address and I’ll send you a free copy.
Look forward to hearing from you.
Regards,
John Drapeau