What’s your brand?
Employers and recruiters do research medical sales, healthcare sales, medical device sales, laboratory sales, clinical diagnostics sales, imaging sales, pathology sales, cellular and molecular products sales, biotech sales, and pharmaceutical sales candidates online to get more information about them before an offer is presented. This can work against you if your MySpace page is filled with “party” pics (or worse), but it can work for you if you have an effective online persona.
Web Worker Daily rounds up several tips for developing an effective online presence:
- Check your Google profile. What comes up when your name gets typed in? Know what’s out there so you don’t get suprised.
- Own your domain name. Even if you don’t want to do something with it now, you might later.
- Develop your personal brand. Set up a LinkedIn profile. Write a blog. Be a guest writer on blogs specific to your industry (maybe you could write a post for me – describing your job, etc). If you’re not sure what personal branding is or how to do it, there’s a lot available out there. Here’s 3 articles to get you started:
The 6 P’s of Personal Branding (Persona, Positioning, Packaging, Presentation, Promotion, and Passion)
Three Keys to Building a Strong Personal Brand. “A good brand has 3 main features: clarity, consistency, and constancy.”
Dan Schwabel’s podcast, Top Social Media Tools for Turning Your E-Brand into a Powerhouse. Let Dan show you how to choose what to use.
Written by Peggy McKee - the medical sales recruiter
Get top medical sales candidates at PHC Consulting
| How to Get Into Medical Sales Learn how to get into this great field - insider secrets & tips. | 30/60/90 Day Sales Plans |
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[...] Thanks for visiting!Peggy McKee wrote an interesting piece on her Medical Sales Recruiter blog about personal branding and developing an online presence to find a job. For those of you who haven’t heard about personal branding, it is de rigueur and the [...]
[...] Personal branding works the same way. What’s the first impression people have of you? Why should a hiring manager choose you over the other brand? How can you market yourself in your industry so that others know who you’re? Personal Branding Basics is a great place to start thinking about how to make this work for you. [...]