How to find great healthcare salespeople??
February 23rd, 2008 by the medical sales recruiter
Penelope Trunk, who writes The Brazen Careerist, has some advice on how to find great people that’s also gotten the attention of Gautam Ghosh (Attracting Great People).
Penelope’s list of new ways to get great candidates (along with my two cents):
1. Tell people where they’ll go next. Great people plan to move up. Give them an idea of where they could go with your company. Tell them how your company can help them be successful.
2. Use your public relations team to prop up the manager. Great employees make managers look good, but great managers enable employee success. Penelope’s saying that advertising great managers will attract employees who know how important that is.
3. Get some respect for specialty recruiters. As a medical sales recruiter, it’s my job to know where the very best people can be found in imaging sales, pathology sales, pharmaceutical sales, medical device sales, clinical diagnostics and laboratory sales. I am a wealth of information for employers looking for people in the healthcare sales field. Any specialty recruiter is going to know the people in the industry and how to recognize quality. (I am going to write another post about this very sensitive subject - at least for me).
4. Advertise in niche communities. Make your advertising count by focusing on your core group. Successful people will be keeping up with industry-specific reading.
5. Leverage social media. Using the internet gives you a greater chance of attracting the attention of younger people.
Penelope has much more to say on each of these topics, so you should go read her article. There’s also a pretty extensive comment section, so you can see what others have to say, too.
