Why we have two ears and only one mouth…
Sales people working in medical sales, pharmaceutical sales, clinical diagnostics sales, or laboratory sales tend to be, let’s say, outgoing people. Don’t get me wrong–that’s a good thing. Many times, it takes that outgoing personality to be willing to get out there and talk to people (and face rejection) in such competitive fields. However, sometimes they talk too much and lose the sale…and don’t know why. The Sales Hub’s post The Talking Trap hits on why sales people tend not to listen well…because they are thinking about what they will say next to get the sale, instead of listening to what the prospect is telling them.
“It is no wonder so many sales calls “fall apart” after the salesperson missed a key point made by the prospect and consequently lost or never got the order.”
If you don’t listen, you might miss critical information that will help you close the sale.
Written by Peggy McKee - the medical sales recruiter
Get top medical sales candidates at PHC Consulting
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