What’s your elevator pitch?
So you’re a biotech specialty rep or a lab sales rep and you’ve entered the doctor’s office and they are not happy to see you–they’re busy, they’ve been visited by a couple of other medical sales reps already today–and they are not interested in talking to you. How do you get their attention in the 30 seconds they will give you?
Or, quick–you are a pharmaceutical rep back at the office and find yourself standing next to upper management (maybe in an elevator). What can you let them know about you, in a casual but confident and enthusiastic way, that will make them remember you come big project or promotion time?
That is an elevator pitch…something succinct but interesting that makes them want to know more. For tips, see Jonathon Farrington’s Elevator Pitches–Love Them Or Hate Them, We Still Need Them and In 30 seconds or less what is your elevator pitch?
Written by Peggy McKee - the medical sales recruiter
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[...] you do meet the decision-maker, introduce yourself, don’t interrupt, and be clear. Use your “elevator pitch”. ”My name is _______________, and I find myself in the uncomfortable career opportunity of [...]
[...] you do meet the decision-maker, introduce yourself, don’t interrupt, and be clear. Use your “elevator pitch”. ”My name is _______________, and I discover myself in the uncomfortable career opportunity [...]