Personal branding (what makes you so special?)
June 18th, 2007 by the medical sales recruiter
“In the grocery store of life, you have to figure out why someone would pick you up off the shelf,” says Andrea Nierenberg, president of the Nierenberg Group, a business communication-consulting firm in New York. “Are you new and improved? Are you repackaged? What are you doing to get that competitive edge? What you want to do is position yourself as you would a product.”
I love this. If each of us spent as much time thinking about our medical sales career as the major food manufacturers think about product placement on a shelf, what would be the consequences?
Personal branding is a huge idea right now, and the article this quote is from, Use Creative Marketing In Your Job Search, is fabulous information for your job search in pharmaceutical sales.




Hi Peggy
Thank you so much for your nice words about my quote on Personal branding.
I love your blog!!
Keep up your great and wonderful work!
Best regards
Andrea Nierenberg