Personal branding (what makes you so special?)

“In the grocery store of life, you have to figure out why someone would pick you up off the shelf,” says Andrea Nierenberg, president of the Nierenberg Group, a business communication-consulting firm in New York.  “Are you new and improved?  Are you repackaged?  What are you doing to get that competitive edge?  What you want to do is position yourself as you would a product.”

I love this.  If each of us spent as much time thinking about our medical sales career as the major food manufacturers think about product placement on a shelf, what would be the consequences? 

Personal branding is a huge idea right now, and the article this quote is from, Use Creative Marketing In Your Job Search, is fabulous information for your job search in pharmaceutical sales.

 



Written by Peggy McKee - the medical sales recruiter
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16 Responses to “Personal branding (what makes you so special?)”

  1. Andrea Nierenberg on June 28th, 2007 10:23 pm

    Hi Peggy
    Thank you so much for your nice words about my quote on Personal branding.
    I love your blog!!
    Keep up your great and wonderful work!

    Best regards
    Andrea Nierenberg

  2. [...] I LOVE this.  If each of us spent as much time thinking about our career as much as the big food manufacturers think about product placement on a shelf, what could be the consequences?  (Do you even realize how much thought and energy goes into exactly where that box of cereal should be in your line of vision?  It’s mind-boggling.)  [...]

  3. [...] I LOVE this.  If each of us spent as much time thinking about our career as much as the major food manufacturers think about product placement on a shelf, what could be the consequences?  (Do you even realize how much thought and energy goes into exactly where that box of cereal should be in your line of vision?  It’s mind-boggling.)  [...]

  4. [...] I LOVE this.  If each of us spent as much time thinking about our career as much as the leading food manufacturers think about product placement on a shelf, what could be the consequences?  (Do you even realize how much thought and energy goes into exactly where that box of cereal should be in your line of vision?  It’s mind-boggling.)  [...]

  5. [...] I LOVE this.  If each of us spent as much time thinking about our career as much as the major food manufacturers think about product placement on a shelf, what could be the consequences?  (Do you even realize how much thought and energy goes into exactly where that box of cereal should be in your line of vision?  It’s mind-boggling.)  [...]

  6. [...] I LOVE this.  If each of us spent as much time thinking about our career as much as the leading food manufacturers think about product placement on a shelf, what could be the consequences?  (Do you even realize how much thought and energy goes into exactly where that box of cereal should be in your line of vision?  It’s mind-boggling.)  [...]

  7. [...] I LOVE this.  If each of us spent as much time thinking about our career as much as the major food manufacturers think about product placement on a shelf, what could be the consequences?  (Do you even realize how much thought and energy goes into exactly where that box of cereal should be in your line of vision?  It’s mind-boggling.)  [...]

  8. [...] I LOVE this.  If each of us spent as much time thinking about our career as much as the top food manufacturers think about product placement on a shelf, what could be the consequences?  (Do you even realize how much thought and energy goes into exactly where that box of cereal should be in your line of vision?  It’s mind-boggling.)  [...]

  9. [...] I LOVE this.  If each of us spent as much time thinking about our career as much as the major food manufacturers think about product placement on a shelf, what could be the consequences?  (Do you even realize how much thought and energy goes into exactly where that box of cereal should be in your line of vision?  It’s mind-boggling.)  [...]

  10. [...] I LOVE this.  If each of us spent as much time thinking about our career as much as the top food manufacturers think about product placement on a shelf, what could be the consequences?  (Do you even realize how much thought and energy goes into exactly where that box of cereal should be in your line of vision?  It’s mind-boggling.)  [...]

  11. [...] I LOVE this.  If each of us spent as much time thinking about our career as much as the major food manufacturers think about product placement on a shelf, what could be the consequences?  (Do you even realize how much thought and energy goes into exactly where that box of cereal should be in your line of vision?  It’s mind-boggling.)  [...]

  12. [...] I LOVE this.  If each of us spent as much time thinking about our career as much as the top food manufacturers think about product placement on a shelf, what could be the consequences?  (Do you even realize how much thought and energy goes into exactly where that box of cereal should be in your line of vision?  It’s mind-boggling.)  [...]

  13. [...] I LOVE this.  If each of us spent as much time thinking about our career as much as the major food manufacturers think about product placement on a shelf, what could be the consequences?  (Do you even realize how much thought and energy goes into exactly where that box of cereal should be in your line of vision?  It’s mind-boggling.)  [...]

  14. [...] I LOVE this.  If each of us spent as much time thinking about our career as much as the major food manufacturers think about product placement on a shelf, what could be the consequences?  (Do you even realize how much thought and energy goes into exactly where that box of cereal should be in your line of vision?  It’s mind-boggling.)  [...]

  15. [...] I LOVE this.  If each of us spent as much time thinking about our career as much as the major food manufacturers think about product placement on a shelf, what could be the consequences?  (Do you even realize how much thought and energy goes into exactly where that box of cereal should be in your line of vision?  It’s mind-boggling.)  [...]

  16. [...] I LOVE this.  If each of us spent as much time thinking about our career as much as the major food manufacturers think about product placement on a shelf, what could be the consequences?  (Do you even realize how much thought and energy goes into exactly where that box of cereal should be in your line of vision?  It’s mind-boggling.)  [...]

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